(2009)
| Titre : |
Adolescents' perceptions of cigarette brand image : does plain packaging make a difference? |
| Type de document : |
texte imprimé |
| Auteurs : |
Daniella Germain, Auteur ; Melanie A. Wakefield, Auteur ; Sarah J. Durking, Auteur |
| Editeur : |
Paris [France] : Elsevier |
| Année de publication : |
2009 |
| Collection : |
Journal of Adolescent Health, ISSN 1054-139X |
| Importance : |
p. 1-8 |
| Présentation : |
ill., tab., graph. |
| Langues : |
Anglais (eng) |
| Catégories : |
[TABAC] économie du tabac:fabrication du tabac:étiquetage:avertissement combiné
[TABAC] étude
[TABAC] tabagisme:aspect psychologique:image de la cigarette
[TABAC] tabagisme:aspect psychologique:image du fumeur
[TABAC] tabagisme:tabagisme actif:tabagisme adolescent
|
| Mots-clés : |
packaging |
| Index. décimale : |
TA 8.8 Publicité |
| Résumé : |
Abstract
PURPOSE:
To examine the effect of plain packaging on adolescents' perceptions of cigarette packs, attributes of smokers, and expectations of cigarette taste, and to identify the effect of increasing the size of pictorial health warnings on appraisal of plain packs.
METHODS:
We used a 5 (degree of plain packaging and graphic health warning)x 3 (brand type) between-subjects experimental design, using a Web-based methodology to expose adolescents to one randomly selected cigarette pack, during which respondents completed ratings.
RESULTS:
When brand elements such as color, branded fonts, and imagery were progressively removed from cigarette packs, adolescents perceived packs to be less appealing, rated attributes of a typical smoker of the pack less positively, and had more negative expectations of cigarette taste. Pack appeal was reduced even further when the size of the pictorial health warning on the most plain pack was increased from 30% to 80% of the pack face, with this effect apparent among susceptible nonsmokers, experimenters, and established smokers.
CONCLUSIONS:
Removing as much brand information from cigarette packs as possible is likely to reduce positive cigarette brand image associations among adolescents. By additionally increasing the size of pictorial health warnings, positive pack perceptions of those who are at greater risk of becoming regular addicted adult smokers are most likely to be reduced. |
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| TA 005498 | TA 8.8 GER A | Article/Périodique | Bibliothèque FARES | Tabac | Consultation sur place
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(1996)
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(2001)
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| TA 005688 | 8.8 KES B | Article/Périodique | Bibliothèque FARES | Tabac | Consultation sur place
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(1991)
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(2008)
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| Titre : |
International reach of tobacco marketing among young children |
| Type de document : |
texte imprimé |
| Auteurs : |
Dina L.G. Borzekowski, Auteur ; Joanna E Cohen, Auteur |
| Editeur : |
American Academy of Pediatrics |
| Année de publication : |
2013 |
| Collection : |
Pediatrics - Official journal of the American Academy of Pediatrics, ISSN Borzekowski num. 132 |
| Importance : |
p.e825 - e831 |
| Langues : |
Anglais (eng) |
| Catégories : |
[DIVERS] géographie:Afrique:Afrique subsaharienne:Nigeria
[DIVERS] géographie:Amérique:Amérique latine:Brésil
[DIVERS] géographie:Asie:Asie du Sud:Inde
[DIVERS] géographie:Asie:Extrême-Orient:Chine
[DIVERS] géographie:Asie:Proche et Moyen-Orient:Pakistan
[DIVERS] géographie:Asie:Russie
[DIVERS] personne:famille:enfant
[TABAC] économie du tabac:marketing
[TABAC] économie du tabac:marketing:publicité
[TABAC] tabagisme:aspect psychologique:comportement
|
| Index. décimale : |
TA 8.8 Publicité |
| Résumé : |
BACKGROUND: Prosmoking messages, delivered through marketing and the media, can reach very young children and influence attitudes and behaviors around smoking. This study examined the reach of tobacco marketing to 5 and 6 year olds in 6 low- and middle-income countries.
METHODS: Researchers worked one-on-one with 5 and 6 year olds in Brazil, China, India, Nigeria, Pakistan, and Russia (N = 2423). The children were asked to match logos with pictures of products, including 8 logos for cigarette brands. Analyses examined, overall and by country, whether gender, age, location, household use of tobacco, and knowledge of media characters were associated with awareness of cigarette brand logos. Additional analyses considered the relationship between cigarette brand logo awareness and intentions to smoke.
RESULTS: Overall, 68% of 5 and 6 year olds could identify at least 1 cigarette brand logo, ranging from 50% in Russia to 86% in China. Across countries, being slightly older and having someone in the household who used tobacco, were significantly associated with greater odds of being able to identify at least 1 cigarette brand logo.
CONCLUSIONS: The majority of young children from low- and middleincome countries are familiar with cigarette brands. This study’s findings suggest that more effective measures are needed to restrict the reach of tobacco marketing.
|
| En ligne : |
https://pediatrics.aappublications.org/content/132/4/e825 |
| Format de la ressource électronique : |
HTML |
| Permalink : |
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(2007)
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|
| TA 001328 | TA 8.8 GAR L | Article/Périodique | Bibliothèque FARES | Tabac | Consultation sur place
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(1992)
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| Titre : |
Receptivity to tobacco advertising and susceptibility to tobacco products |
| Type de document : |
document électronique |
| Auteurs : |
John, P. Pierce, Auteur ; James Sargent, Auteur ; Martha, M. White, Auteur |
| Editeur : |
American Academy of Pediatrics |
| Année de publication : |
2018 |
| Collection : |
Pediatrics - Official journal of the American Academy of Pediatrics, ISSN Borzekowski num. 139 (6) |
| Importance : |
12 p. |
| Présentation : |
tab. |
| Langues : |
Anglais (eng) |
| Catégories : |
[DIVERS] géographie:Amérique:Amérique du Nord:Etats-Unis
[DIVERS] personne:famille:adolescent
[TABAC] chimie du tabac:tabac fumé:cigarette:cigarette électronique
[TABAC] chimie du tabac:tabac non fumé
[TABAC] économie du tabac:marketing:publicité
[TABAC] étude
|
| Index. décimale : |
TA 8.8 Publicité |
| Résumé : |
BACKGROUND AND OBJECTIVES:
Non–cigarette tobacco marketing is less regulated and may abstract
promote cigarette smoking among adolescents. We quantified receptivity to advertising for multiple tobacco products and hypothesized associations with susceptibility to cigarette smoking.
METHODS:
Wave 1 of the nationally representative PATH (Population Assessment of Tobacco and Health) study interviewed 10 751 adolescents who had never used tobacco. A stratified random selection of 5 advertisements for each of cigarettes, e-cigarettes, smokeless products, and cigars were shown from 959 recent tobacco advertisements. Aided recall was classified as low receptivity, and image-liking or favorite ad as higher receptivity. The main dependent variable was susceptibility to cigarette smoking.
RESULTS:
Among US youth, 41% of 12 to 13 year olds and half of older adolescents were receptive to at least 1 tobacco advertisement. Across each age group, receptivity to advertising was highest for e-cigarettes (28%–33%) followed by cigarettes (22%–25%), smokeless tobacco (15%–21%), and cigars (8%–13%). E-cigarette ads shown on television had the highest recall. Among cigarette-susceptible adolescents, receptivity to e-cigarette advertising (39.7%; 95% confidence interval [CI]: 37.9%–41.6%) was higher than for cigarette advertising (31.7%; 95% CI: 29.9%–33.6%). Receptivity to advertising for each tobacco product was associated with increased susceptibility to cigarette smoking, with no significant difference across products (similar odds for both cigarette and e-cigarette advertising; adjusted odds ratio = 1.22; 95% CI: 1.09–1.37).
CONCLUSIONS: A large proportion of US adolescent never tobacco users are receptive to
tobacco advertising, with television advertising for e-cigarettes having the highest recall.
Receptivity to advertising for each non–cigarette tobacco product was associated with
susceptibility to smoke cigarettes.
|
| En ligne : |
https://pediatrics.aappublications.org/content/early/2017/05/18/peds.2016-3353 |
| Format de la ressource électronique : |
Article en ligne |
| Permalink : |
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|
| TA 004337 | TA 8.8 SIE S | Article/Périodique | Bibliothèque FARES | Tabac | Consultation sur place
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(2024-01)
| Titre : |
Sports, gigs, and TikToks : multi-channel advertising of oral nicotine pouches |
| Type de document : |
document électronique |
| Auteurs : |
Tianze Sun, Auteur ; Harry Tattan - Birch, Auteur |
| Editeur : |
Londres [Royaume-Uni] : Qeios |
| Année de publication : |
2024-01 |
| Importance : |
8 p. |
| Présentation : |
ill. |
| Langues : |
Anglais (eng) |
| Catégories : |
[DIVERS] géographie:Europe:Europe occidentale:Royaume-Uni
[DIVERS] personne:par âge:jeune
[DIVERS] qualité de vie:activité physique
[TABAC] chimie du tabac:constituant:alcaloïde:nicotine
[TABAC] économie du tabac:marketing
[TABAC] étude
[TABAC] législation:lutte anti-tabac
[TABAC] prévention:campagne:campagne médiatique:internet
|
| Mots-clés : |
Pouche |
| Index. décimale : |
TA 8.8 Publicité |
| Résumé : |
Oral nicotine pouches, which contain fewer harmful constituents than traditional tobacco products, are being increasingly marketed and sold. In this paper, we use images we collected in Great Britain between 2021 and 2023, along with a social media scan of Instagram and TikTok in 2023 to analyse the marketing strategies of these pouches on three key marketing channels — online media, sports sponsorships, and out-of-home advertising. Findings reveal the extensive use of visually appealing content, influencer partnerships, and event sponsorships that are potentially targeting young and naive audiences. Despite this, survey data indicates that nicotine pouch use in Great Britain remains minimal. However, a notable shift in public health impact could arise if these marketing efforts start to bear more fruit. The study underscores the need for balanced policy measures that increase access to reduced harm alternatives for existing tobacco and nicotine users while minimising exposure to youth and non-users. Continuous monitoring and regulatory adjustments are essential to address the evolving landscape of nicotine pouch marketing |
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(15/12/2015)
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|
| TA 005311 | TA 8.8 ANT T | Article/Périodique | Bibliothèque FARES | Tabac | Consultation sur place
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(2001)
| Titre : |
The master settlement agreement with the tobacco industry and cigarette advertising in magazines |
| Type de document : |
texte imprimé |
| Auteurs : |
Charles King, Auteur ; Michael Siegel, Auteur |
| Editeur : |
Massachusetts Medical Society |
| Année de publication : |
2001 |
| Collection : |
New England Journal of Medicine num. 345:7 |
| Importance : |
p. 504-511 |
| Présentation : |
tab., graph. |
| Langues : |
Anglais (eng) |
| Catégories : |
[DIVERS] géographie:Amérique:Amérique du Nord:Etats-Unis
[TABAC] étude
[TABAC] prévention:campagne:campagne médiatique:presse écrite
|
| Index. décimale : |
TA 8.8 Publicité |
| Résumé : |
BACKGROUND
In 1998, the attorneys general of 46 states signed a Master Settlement Agreement with the four largest tobacco companies in the United States. The agreement prohibits tobacco advertising that targets people younger than 18 years of age.
METHODS
We analyzed the trends in expenditures for advertising for 15 specific brands of cigarettes and the exposure of young people to cigarette advertising in 38 magazines between 1995 and 2000. We defined cigarette brands as “youth” brands if they were smoked by more than 5 percent of the smokers in the 8th, 10th, and 12th grades in 1998; all others were considered to be “adult” brands. We classified magazines as youth-oriented magazines if at least 15 percent of their readers or at least 2 million of their readers were 12 to 17 years old. “Reach,” a standard measure of exposure to advertising, was defined as the number of young persons who read at least one issue of a magazine containing an advertisement for a particular brand of cigarette during a given year.
RESULTS
In 2000 dollars, the overall advertising expenditures for the 15 brands of cigarettes in the 38 magazines were $238.2 million in 1995, $219.3 million in 1998, $291.1 million in 1999, and $216.9 million in 2000. Expenditures for youth brands in youth-oriented magazines were $56.4 million in 1995, $58.5 million in 1998, $67.4 million in 1999, and $59.6 million in 2000. Expenditures for adult brands in youth-oriented magazines were $72.2 million, $82.3 million, $108.6 million, and $67.6 million, respectively. In 2000, magazine advertisements for youth brands of cigarettes reached more than 80 percent of young people in the United States an average of 17 times each.
CONCLUSIONS
The Master Settlement Agreement with the tobacco industry appears to have had little effect on cigarette advertising in magazines and on the exposure of young people to these advertisements. |
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| TA 005693 | TA 8.8 KIN M | Article/Périodique | Bibliothèque FARES | Tabac | Consultation sur place
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