| Résumé : |
Vaping is becoming an epidemic among American teens, and there has been a significant increase the last 5 years. Previous research indicates that exposure to advertisements of ecigarettes
can lead to the subsequent use of e-cigarettes among youth. Further, multiple researchers have found that frequent social media use was associated with a positive attitude toward vaping products. On the other hand, social media can be used to influence the same population by educating them about the harm of the products and may lower the use of vaping and or intention to use it. The purpose of this quantitative cross-sectional study was to investigate the relationships between the combined effect of exposure to tobacco and anti-tobacco campaigns on social media and the perception of risk of vaping and vaping use in Texas adolescents aged 11-18 years, controlling for age, gender, race, school performance, and cigarette use by close friend/family. A multivariable regression analysis of the secondary data collected in 2020 by the Texas Department of State Health Services for Texas Tobacco Survey was conducted. The theory of planned behavior was the theoretical framework of the study. Notable results included that the participants who had seen antitobacco ads on social media were 1.280 times more likely to think vaping is dangerous. (p < .001) In addition, participants who have negative perceptions about vaping were .341 times less likely to vape (p < .001, OR = .341). The findings of this study provide potential impact for positive social change for effective antitobacco campaigns to reduce vaping among teenagers, thus improving their lives and the lives of family, friends, and communities. |
Tobacco advertisements and antitobacco campaigns in social media and e-cigarette risk perception and consumption among Texas adolescents (2023)
