(2009)
| Titre : |
Adolescents' perceptions of cigarette brand image : does plain packaging make a difference? |
| Type de document : |
texte imprimé |
| Auteurs : |
Daniella Germain, Auteur ; Melanie A. Wakefield, Auteur ; Sarah J. Durking, Auteur |
| Editeur : |
Paris [France] : Elsevier |
| Année de publication : |
2009 |
| Collection : |
Journal of Adolescent Health, ISSN 1054-139X |
| Importance : |
p. 1-8 |
| Présentation : |
ill., tab., graph. |
| Langues : |
Anglais (eng) |
| Catégories : |
[TABAC] économie du tabac:fabrication du tabac:étiquetage:avertissement combiné
[TABAC] étude
[TABAC] tabagisme:aspect psychologique:image de la cigarette
[TABAC] tabagisme:aspect psychologique:image du fumeur
[TABAC] tabagisme:tabagisme actif:tabagisme adolescent
|
| Mots-clés : |
packaging |
| Index. décimale : |
TA 8.8 Publicité |
| Résumé : |
Abstract
PURPOSE:
To examine the effect of plain packaging on adolescents' perceptions of cigarette packs, attributes of smokers, and expectations of cigarette taste, and to identify the effect of increasing the size of pictorial health warnings on appraisal of plain packs.
METHODS:
We used a 5 (degree of plain packaging and graphic health warning)x 3 (brand type) between-subjects experimental design, using a Web-based methodology to expose adolescents to one randomly selected cigarette pack, during which respondents completed ratings.
RESULTS:
When brand elements such as color, branded fonts, and imagery were progressively removed from cigarette packs, adolescents perceived packs to be less appealing, rated attributes of a typical smoker of the pack less positively, and had more negative expectations of cigarette taste. Pack appeal was reduced even further when the size of the pictorial health warning on the most plain pack was increased from 30% to 80% of the pack face, with this effect apparent among susceptible nonsmokers, experimenters, and established smokers.
CONCLUSIONS:
Removing as much brand information from cigarette packs as possible is likely to reduce positive cigarette brand image associations among adolescents. By additionally increasing the size of pictorial health warnings, positive pack perceptions of those who are at greater risk of becoming regular addicted adult smokers are most likely to be reduced. |
| Permalink : |
https://biblio.fares.be/opac_css/index.php?lvl=notice_display&id=7956 |
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Exemplaires (1)
|
| TA 005498 | TA 8.8 GER A | Article/Périodique | Bibliothèque FARES | Tabac | Consultation sur place
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| Titre : |
An expenditure analysis revealing how Philip Morris advertisements coincide with tobacco policymaking in Switzerland |
| Type de document : |
document électronique |
| Auteurs : |
Kris Schürch, Auteur ; Annika Frahsa, Auteur ; Harvy Joy Liwanag, Auteur ; Luciano Ruggia, Auteur |
| Editeur : |
European Network for Smoking and Tobacco Prevention (ENSP) |
| Année de publication : |
2024 |
| Collection : |
Tobacco Prevention & Cessation, ISSN 2459-3087 num. 10(28) |
| Importance : |
p. 1-10 |
| Présentation : |
graph.; tab. |
| Langues : |
Anglais (eng) |
| Catégories : |
[DIVERS] géographie:Europe:Europe occidentale:Suisse
[TABAC] économie du tabac:industrie:cigarettier
[TABAC] économie du tabac:marketing:publicité
[TABAC] économie du tabac:marque de tabac
[TABAC] étude
|
| Index. décimale : |
TA 8.8 Publicité |
| Résumé : |
Introduction:
Prior research has linked media tobacco promotion to increased tobacco use and favorable perceptions of tobacco products. Switzerland's tobacco lobby employs advertisements to sway policy decisions in its favor, yet no recent research has assessed this in detail. Our study aims to provide detailed estimates of tobacco industry (TI) advertisement costs, focusing on Philip Morris International (PMI) in Switzerland, and examine potential chronological links between TI advertisement campaigns and parliamentary discussions on tobacco bills. By spreading knowledge on this issue, we aim to support the development of future tobacco advertisement regulations.
Methods:
We conducted an expenditure analysis of tobacco-related press advertisements in Swiss print media published between August 2020 and August 2021, accessed through the media intelligence firm Argus Data Insights. Advertisement costs were estimated using publicly available data. We plotted expenditure sums of PMI against key parliamentary session dates featuring discussions on proposed tobacco control measures, such as tighter restrictions on advertising.
Results:
Over 12 months, 501 advertisements with tobacco-specific headlines were published in Swiss press media. Of these, 437 advertisements (87.22%) were linked to PMI. PMI accounted for 88.21% (CHF 6486969) of total advertisement expenditure. Notably, PMI advertisements coincided with key political sessions discussing tobacco legislation in parliament, with a limited presence outside these periods.
Conclusions:
PMI advertisements were published parallel to key moments of parliamentary discussions, suggesting an attempt by TI to potentially influence discussions. Applying such an advertisement monitoring methodology helps understand the contextual conditions of public health in Switzerland. By analyzing TI advertisements in print media, we sought to highlight regulatory gaps and support the creation of stricter advertising regulations. We recommend continuing such research to strengthen tobacco control policymaking. Key public health efforts should include raising awareness of TI tactics, implementing a comprehensive ban on tobacco advertising, and strategically engaging with the media in tobacco control campaigns. |
| En ligne : |
https://doi.org/10.18332/tpc/189922 |
| Format de la ressource électronique : |
Article en ligne |
| Permalink : |
https://biblio.fares.be/opac_css/index.php?lvl=notice_display&id=10509 |
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(1996)
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(2001)
Exemplaires (1)
|
| TA 005688 | 8.8 KES B | Article/Périodique | Bibliothèque FARES | Tabac | Consultation sur place
Exclu du prêt |
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| Titre : |
Exposure to e-cigarette advertising and young people’s use of e-cigarettes : a four-country study |
| Type de document : |
document électronique |
| Auteurs : |
Simone Pettigrew, Auteur ; Joseph A. Santos, Auteur ; Ana-Catarina Pinho-Gomes, Auteur |
| Editeur : |
Héraklion [Grèce] : EU European Publishing |
| Année de publication : |
2023 |
| Collection : |
Tobacco Induced Diseases |
| Importance : |
8 p. |
| Présentation : |
tab. |
| Langues : |
Français (fre) Langues originales : Anglais (eng) |
| Catégories : |
[DIVERS] association:association internationale:Organisation Mondiale de la Santé
[DIVERS] géographie:Asie:Asie du Sud:Inde
[DIVERS] géographie:Asie:Extrême-Orient:Chine
[DIVERS] géographie:Europe:Europe occidentale:Royaume-Uni
[DIVERS] géographie:Océanie:Australie
[TABAC] CANDIDATS:e-cigarette
[TABAC] économie du tabac:marketing:publicité
[TABAC] économie du tabac:marketing:publicité:publicité pro-tabac:publicité directe
[TABAC] étude
|
| Index. décimale : |
TA 8.8 Publicité |
| Résumé : |
INTRODUCTION
The World Health Organization recommends banning all forms of e-cigarette advertising, promotion, and sponsorship. The aims of the present study were to: 1) examine young people’s exposure to e-cigarette advertising across a wide range of media in four diverse countries; and 2) identify any association between the number of different types of media exposures and e-cigarette use.
METHODS
A cross-sectional online survey was administered to approximately 1000 people aged 15–30 years in Australia, China, India, and the United Kingdom (n=4107). The survey assessed demographic characteristics, e-cigarette and tobacco use, numbers of friends and family members who vape, and exposure to multiple forms of e-cigarette advertising (e.g. television, radio, print, and various types of social media). Descriptive analyses were conducted on those who had heard of e-cigarettes (n=3095, significance threshold p<0.001) and a logistic regression analysis was used to identify factors associated with e-cigarette ever use (significance threshold p<0.05).
RESULTS
The majority (85%) of respondents who had heard of e-cigarettes reported being exposed to e-cigarette advertising on at least one type of media, and the average number of types of media to which respondents were exposed was 5 (range: 0–17). The number of media types was significantly associated with ever use of e-cigarettes (OR=1.05; 95% CI: 1.02–1.08, p=0.001).
CONCLUSIONS
Despite advertising restrictions in place in all four countries, large majorities of young people reported being exposed to e-cigarette advertising. Social media and advertising on/around vape shops and other retailers appear to be key exposure locations. Urgent attention is needed to address these forms of exposure given their apparent association with e-cigarette use.
T |
| En ligne : |
https://doi.org/10.18332/tid/172414 |
| Format de la ressource électronique : |
Article en ligne |
| Permalink : |
https://biblio.fares.be/opac_css/index.php?lvl=notice_display&id=10246 |
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(1991)
Exemplaires (1)
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(2008)
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| Titre : |
International reach of tobacco marketing among young children |
| Type de document : |
texte imprimé |
| Auteurs : |
Dina L.G. Borzekowski, Auteur ; Joanna E Cohen, Auteur |
| Editeur : |
American Academy of Pediatrics |
| Année de publication : |
2013 |
| Collection : |
Pediatrics - Official journal of the American Academy of Pediatrics, ISSN Borzekowski num. 132 |
| Importance : |
p.e825 - e831 |
| Langues : |
Anglais (eng) |
| Catégories : |
[DIVERS] géographie:Afrique:Afrique subsaharienne:Nigeria
[DIVERS] géographie:Amérique:Amérique latine:Brésil
[DIVERS] géographie:Asie:Asie du Sud:Inde
[DIVERS] géographie:Asie:Extrême-Orient:Chine
[DIVERS] géographie:Asie:Proche et Moyen-Orient:Pakistan
[DIVERS] géographie:Asie:Russie
[DIVERS] personne:famille:enfant
[TABAC] économie du tabac:marketing
[TABAC] économie du tabac:marketing:publicité
[TABAC] tabagisme:aspect psychologique:comportement
|
| Index. décimale : |
TA 8.8 Publicité |
| Résumé : |
BACKGROUND: Prosmoking messages, delivered through marketing and the media, can reach very young children and influence attitudes and behaviors around smoking. This study examined the reach of tobacco marketing to 5 and 6 year olds in 6 low- and middle-income countries.
METHODS: Researchers worked one-on-one with 5 and 6 year olds in Brazil, China, India, Nigeria, Pakistan, and Russia (N = 2423). The children were asked to match logos with pictures of products, including 8 logos for cigarette brands. Analyses examined, overall and by country, whether gender, age, location, household use of tobacco, and knowledge of media characters were associated with awareness of cigarette brand logos. Additional analyses considered the relationship between cigarette brand logo awareness and intentions to smoke.
RESULTS: Overall, 68% of 5 and 6 year olds could identify at least 1 cigarette brand logo, ranging from 50% in Russia to 86% in China. Across countries, being slightly older and having someone in the household who used tobacco, were significantly associated with greater odds of being able to identify at least 1 cigarette brand logo.
CONCLUSIONS: The majority of young children from low- and middleincome countries are familiar with cigarette brands. This study’s findings suggest that more effective measures are needed to restrict the reach of tobacco marketing.
|
| En ligne : |
https://pediatrics.aappublications.org/content/132/4/e825 |
| Format de la ressource électronique : |
HTML |
| Permalink : |
https://biblio.fares.be/opac_css/index.php?lvl=notice_display&id=9083 |
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(2007)
Exemplaires (1)
|
| TA 001328 | TA 8.8 GAR L | Article/Périodique | Bibliothèque FARES | Tabac | Consultation sur place
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(1992)
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| Titre : |
Receptivity to tobacco advertising and susceptibility to tobacco products |
| Type de document : |
document électronique |
| Auteurs : |
John, P. Pierce, Auteur ; James Sargent, Auteur ; Martha, M. White, Auteur |
| Editeur : |
American Academy of Pediatrics |
| Année de publication : |
2018 |
| Collection : |
Pediatrics - Official journal of the American Academy of Pediatrics, ISSN Borzekowski num. 139 (6) |
| Importance : |
12 p. |
| Présentation : |
tab. |
| Langues : |
Anglais (eng) |
| Catégories : |
[DIVERS] géographie:Amérique:Amérique du Nord:Etats-Unis
[DIVERS] personne:famille:adolescent
[TABAC] chimie du tabac:tabac fumé:cigarette:cigarette électronique
[TABAC] chimie du tabac:tabac non fumé
[TABAC] économie du tabac:marketing:publicité
[TABAC] étude
|
| Index. décimale : |
TA 8.8 Publicité |
| Résumé : |
BACKGROUND AND OBJECTIVES:
Non–cigarette tobacco marketing is less regulated and may abstract
promote cigarette smoking among adolescents. We quantified receptivity to advertising for multiple tobacco products and hypothesized associations with susceptibility to cigarette smoking.
METHODS:
Wave 1 of the nationally representative PATH (Population Assessment of Tobacco and Health) study interviewed 10 751 adolescents who had never used tobacco. A stratified random selection of 5 advertisements for each of cigarettes, e-cigarettes, smokeless products, and cigars were shown from 959 recent tobacco advertisements. Aided recall was classified as low receptivity, and image-liking or favorite ad as higher receptivity. The main dependent variable was susceptibility to cigarette smoking.
RESULTS:
Among US youth, 41% of 12 to 13 year olds and half of older adolescents were receptive to at least 1 tobacco advertisement. Across each age group, receptivity to advertising was highest for e-cigarettes (28%–33%) followed by cigarettes (22%–25%), smokeless tobacco (15%–21%), and cigars (8%–13%). E-cigarette ads shown on television had the highest recall. Among cigarette-susceptible adolescents, receptivity to e-cigarette advertising (39.7%; 95% confidence interval [CI]: 37.9%–41.6%) was higher than for cigarette advertising (31.7%; 95% CI: 29.9%–33.6%). Receptivity to advertising for each tobacco product was associated with increased susceptibility to cigarette smoking, with no significant difference across products (similar odds for both cigarette and e-cigarette advertising; adjusted odds ratio = 1.22; 95% CI: 1.09–1.37).
CONCLUSIONS: A large proportion of US adolescent never tobacco users are receptive to
tobacco advertising, with television advertising for e-cigarettes having the highest recall.
Receptivity to advertising for each non–cigarette tobacco product was associated with
susceptibility to smoke cigarettes.
|
| En ligne : |
https://pediatrics.aappublications.org/content/early/2017/05/18/peds.2016-3353 |
| Format de la ressource électronique : |
Article en ligne |
| Permalink : |
https://biblio.fares.be/opac_css/index.php?lvl=notice_display&id=9697 |
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| Titre : |
Reducing e-cigarette use among youth and young adults : evidence of the truth campaign’s impact |
| Type de document : |
document électronique |
| Auteurs : |
Elizabeth C. Hair, Auteur ; Jennifer M. Kreslake, Auteur ; Shreya Tulsiani , Auteur |
| Editeur : |
BMJ Publishing Group |
| Année de publication : |
2023 |
| Collection : |
Tobacco Control |
| Importance : |
6 p. |
| Présentation : |
tab., ill. |
| Langues : |
Français (fre) Langues originales : Anglais (eng) |
| Catégories : |
[TABAC] CANDIDATS:e-cigarette
[TABAC] chimie du tabac:tabac fumé:cigarette
[TABAC] économie du tabac:marketing:publicité:publicité anti-tabac
[TABAC] prévention:campagne:campagne médiatique
[TABAC] tabagisme:tabagisme actif
|
| Index. décimale : |
TA 8.8 Publicité |
| Résumé : |
Background
Mass media campaigns have been shown to be effective in reducing cigarette use. However, evidence is limited for whether campaigns can shift e-cigarette use among youth and young adults (YYA). To assess the impact of the truth anti-e-cigarette campaign, which focused on the effects of vaping on mental health, this study examines the relationship between campaign awareness and e-cigarette behaviour among YYA.
Methods
Data from weekly cross-sectional surveys of YYA aged 15–24 years from September 2021 to October 2022 were used for multilevel models assessing how weekly campaign awareness is related to intentions to use e-cigarettes and current e-cigarette use (past 30 days). Weekly campaign awareness was calculated by averaging individual-level awareness for each week. Control variables included individual-level campaign awareness, sociodemographics, perceived financial situation, parental smoking, sensation seeking, and mental health.
Results
Weekly campaign awareness ranged from 50% to 78%, with most weeks (77%) being within 65% and 75% of weekly campaign awareness. At weekly awareness levels between 65% and 75%, there was a significant association with lower intentions to use e-cigarettes. A dose–response relationship was observed for current use: compared with weeks with lower (<65%) awareness, weeks with awareness of 65–70% had 14% lower odds of current use, weeks with 70–75% awareness had 16% lower odds and weeks
with >75% weekly awareness had 18% lower odds (p=0.018, p=0.009 and p=0.007, respectively).
Conclusions
Findings from this analysis of weekly campaign awareness demonstrate that exposure to the truth anti-e-cigarette campaign is associated with significantly lower odds of intentions to use and current use of e-cigarette among YYA. |
| En ligne : |
http://dx.doi.org/10.1136/tc-2023-057992 |
| Format de la ressource électronique : |
Article en ligne |
| Permalink : |
https://biblio.fares.be/opac_css/index.php?lvl=notice_display&id=10249 |
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| TA 004337 | TA 8.8 SIE S | Article/Périodique | Bibliothèque FARES | Tabac | Consultation sur place
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Ajouter le résultat dans votre panier Affiner la rechercheAn expenditure analysis revealing how Philip Morris advertisements coincide with tobacco policymaking in Switzerland / Kris Schürch (2024)
