Adolescents' perceptions of cigarette brand image / Daniella Germain (2009)

Public Titre : Adolescents' perceptions of cigarette brand image : does plain packaging make a difference? Type de document : texte imprimé Auteurs : Daniella Germain, Auteur ; Melanie A. Wakefield, Auteur ; Sarah J. Durking, Auteur Editeur : Paris [France] : Elsevier Année de publication : 2009 Collection : Journal of Adolescent Health, ISSN 1054-139X Importance : p. 1-8 Présentation : ill., tab., graph. Langues : Anglais (eng) Catégories : [TABAC] économie du tabac:fabrication du tabac:étiquetage:avertissement combiné [TABAC] étude [TABAC] tabagisme:aspect psychologique:image de la cigarette [TABAC] tabagisme:aspect psychologique:image du fumeur [TABAC] tabagisme:tabagisme actif:tabagisme adolescent Mots-clés : packaging Index. décimale : TA 8.8 Publicité Résumé : Abstract PURPOSE: To examine the effect of plain packaging on adolescents' perceptions of cigarette packs, attributes of smokers, and expectations of cigarette taste, and to identify the effect of increasing the size of pictorial health warnings on appraisal of plain packs. METHODS: We used a 5 (degree of plain packaging and graphic health warning)x 3 (brand type) between-subjects experimental design, using a Web-based methodology to expose adolescents to one randomly selected cigarette pack, during which respondents completed ratings. RESULTS: When brand elements such as color, branded fonts, and imagery were progressively removed from cigarette packs, adolescents perceived packs to be less appealing, rated attributes of a typical smoker of the pack less positively, and had more negative expectations of cigarette taste. Pack appeal was reduced even further when the size of the pictorial health warning on the most plain pack was increased from 30% to 80% of the pack face, with this effect apparent among susceptible nonsmokers, experimenters, and established smokers. CONCLUSIONS: Removing as much brand information from cigarette packs as possible is likely to reduce positive cigarette brand image associations among adolescents. By additionally increasing the size of pictorial health warnings, positive pack perceptions of those who are at greater risk of becoming regular addicted adult smokers are most likely to be reduced. Permalink : https://biblio.fares.be/opac_css/index.php?lvl=notice_display&id=7956

Exemplaires (1)

Code-barres	Cote	Support	Localisation	Section	Disponibilité
TA 005498	TA 8.8 GER A	Article/Périodique	Bibliothèque FARES	Tabac	Consultation sur place Exclu du prêt

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Exposure and engagement with tobacco- and e-cigarette-related social media / Emily T. Hébert (2017)  

Public Titre : Exposure and engagement with tobacco- and e-cigarette-related social media Type de document : document électronique Auteurs : Emily T. Hébert, Auteur ; Kathleen R. Case, Auteur ; Steven H. Kelder, Auteur ; Joanne Delk, Auteur ; Cheryl L. Perry, Auteur ; Melissa B. Harrell, Auteur Editeur : Paris [France] : Elsevier Année de publication : 2017 Collection : Journal of Adolescent Health, ISSN 1054-139X Importance : 17 p. Langues : Anglais (eng) Catégories : [DIVERS] personne:famille:adolescent [TUBER] prévention:campagne de prévention:internet [TABAC] chimie du tabac:tabac fumé:cigarette:cigarette électronique Index. décimale : TA 0.3.6 Médias Résumé : Purpose: Little is known about the nature and extent of adolescents' exposure to tobacco- and e-cigarette-related communications on social media. In this study, we describe the prevalence and correlates of youth exposure and engagement with tobacco- and e-cigarette-related social media. Methods: Data are from the baseline survey of the Texas Adolescent Tobacco and Marketing Surveillance system, a cross-sectional sample of sixth, eighth, and 10th graders (n = 3907, N = 461,097). Weighted logistic regression models were used to examine associations between demographic characteristics, sensation seeking, tobacco use, and exposure and engagement with tobacco-related social media. Results: Overall, 52.5% of students reported exposure to tobacco-related social media in the past month, whereas < 6% reported engagement. Exposure and some forms of engagement were more common among high school students, girls, those with friends who use tobacco, and high sensation seekers (p < .05). The odds of exposure were significantly higher among students susceptible to combustible tobacco (adjusted odds ratio [AOR] = 1.71, p < .05), e-cigarettes (AOR = 2.10, p < .01), and both combustible tobacco and e-cigarettes (AOR = 2.24, p < .001). The odds of engaging with social media was higher among those who were susceptible to, had ever, or currently use both combustible tobacco and e-cigarettes (AOR = 2.10-3.46, p < .05). Conclusions: About 1 in every 2 adolescents in Texas are exposed to tobacco-related social media. Adolescents who are susceptible to or use e-cigarettes and/or combustible tobacco are exposed to and engage with tobacco-related social media more than their peers. Social media appears to be an important venue when targeting vulnerable youth in prevention campaigns. En ligne : https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5572318/ Format de la ressource électronique : Article en ligne Permalink : https://biblio.fares.be/opac_css/index.php?lvl=notice_display&id=10002

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