| Titre : |
Reducing e-cigarette use among youth and young adults : evidence of the truth campaign’s impact |
| Type de document : |
document électronique |
| Auteurs : |
Elizabeth C. Hair, Auteur ; Jennifer M. Kreslake, Auteur ; Shreya Tulsiani , Auteur |
| Editeur : |
BMJ Publishing Group |
| Année de publication : |
2023 |
| Collection : |
Tobacco Control |
| Importance : |
6 p. |
| Présentation : |
tab., ill. |
| Langues : |
Français (fre) Langues originales : Anglais (eng) |
| Catégories : |
[TABAC] CANDIDATS:e-cigarette
[TABAC] chimie du tabac:tabac fumé:cigarette
[TABAC] économie du tabac:marketing:publicité:publicité anti-tabac
[TABAC] prévention:campagne:campagne médiatique
[TABAC] tabagisme:tabagisme actif
|
| Index. décimale : |
TA 8.8 Publicité |
| Résumé : |
Background
Mass media campaigns have been shown to be effective in reducing cigarette use. However, evidence is limited for whether campaigns can shift e-cigarette use among youth and young adults (YYA). To assess the impact of the truth anti-e-cigarette campaign, which focused on the effects of vaping on mental health, this study examines the relationship between campaign awareness and e-cigarette behaviour among YYA.
Methods
Data from weekly cross-sectional surveys of YYA aged 15–24 years from September 2021 to October 2022 were used for multilevel models assessing how weekly campaign awareness is related to intentions to use e-cigarettes and current e-cigarette use (past 30 days). Weekly campaign awareness was calculated by averaging individual-level awareness for each week. Control variables included individual-level campaign awareness, sociodemographics, perceived financial situation, parental smoking, sensation seeking, and mental health.
Results
Weekly campaign awareness ranged from 50% to 78%, with most weeks (77%) being within 65% and 75% of weekly campaign awareness. At weekly awareness levels between 65% and 75%, there was a significant association with lower intentions to use e-cigarettes. A dose–response relationship was observed for current use: compared with weeks with lower (<65%) awareness, weeks with awareness of 65–70% had 14% lower odds of current use, weeks with 70–75% awareness had 16% lower odds and weeks
with >75% weekly awareness had 18% lower odds (p=0.018, p=0.009 and p=0.007, respectively).
Conclusions
Findings from this analysis of weekly campaign awareness demonstrate that exposure to the truth anti-e-cigarette campaign is associated with significantly lower odds of intentions to use and current use of e-cigarette among YYA. |
| En ligne : |
http://dx.doi.org/10.1136/tc-2023-057992 |
| Format de la ressource électronique : |
Article en ligne |
| Permalink : |
https://biblio.fares.be/opac_css/index.php?lvl=notice_display&id=10249 |
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