International reach of tobacco marketing among young children / Dina L.G. Borzekowski (2013)  

Public Titre : International reach of tobacco marketing among young children Type de document : texte imprimé Auteurs : Dina L.G. Borzekowski, Auteur ; Joanna E Cohen, Auteur Editeur : American Academy of Pediatrics Année de publication : 2013 Collection : Pediatrics - Official journal of the American Academy of Pediatrics, ISSN Borzekowski num. 132 Importance : p.e825 - e831 Langues : Anglais (eng) Catégories : [DIVERS] géographie:Afrique:Afrique subsaharienne:Nigeria [DIVERS] géographie:Amérique:Amérique latine:Brésil [DIVERS] géographie:Asie:Asie du Sud:Inde [DIVERS] géographie:Asie:Extrême-Orient:Chine [DIVERS] géographie:Asie:Proche et Moyen-Orient:Pakistan [DIVERS] géographie:Asie:Russie [DIVERS] personne:famille:enfant [TABAC] économie du tabac:marketing [TABAC] économie du tabac:marketing:publicité [TABAC] tabagisme:aspect psychologique:comportement Index. décimale : TA 8.8 Publicité Résumé : BACKGROUND: Prosmoking messages, delivered through marketing and the media, can reach very young children and influence attitudes and behaviors around smoking. This study examined the reach of tobacco marketing to 5 and 6 year olds in 6 low- and middle-income countries. METHODS: Researchers worked one-on-one with 5 and 6 year olds in Brazil, China, India, Nigeria, Pakistan, and Russia (N = 2423). The children were asked to match logos with pictures of products, including 8 logos for cigarette brands. Analyses examined, overall and by country, whether gender, age, location, household use of tobacco, and knowledge of media characters were associated with awareness of cigarette brand logos. Additional analyses considered the relationship between cigarette brand logo awareness and intentions to smoke. RESULTS: Overall, 68% of 5 and 6 year olds could identify at least 1 cigarette brand logo, ranging from 50% in Russia to 86% in China. Across countries, being slightly older and having someone in the household who used tobacco, were significantly associated with greater odds of being able to identify at least 1 cigarette brand logo. CONCLUSIONS: The majority of young children from low- and middleincome countries are familiar with cigarette brands. This study’s findings suggest that more effective measures are needed to restrict the reach of tobacco marketing. En ligne : https://pediatrics.aappublications.org/content/132/4/e825 Format de la ressource électronique : HTML Permalink : https://biblio.fares.be/opac_css/index.php?lvl=notice_display&id=9083

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Receptivity to tobacco advertising and susceptibility to tobacco products / John, P. Pierce (2018)  

Public Titre : Receptivity to tobacco advertising and susceptibility to tobacco products Type de document : document électronique Auteurs : John, P. Pierce, Auteur ; James Sargent, Auteur ; Martha, M. White, Auteur Editeur : American Academy of Pediatrics Année de publication : 2018 Collection : Pediatrics - Official journal of the American Academy of Pediatrics, ISSN Borzekowski num. 139 (6) Importance : 12 p. Présentation : tab. Langues : Anglais (eng) Catégories : [DIVERS] géographie:Amérique:Amérique du Nord:Etats-Unis [DIVERS] personne:famille:adolescent [TABAC] chimie du tabac:tabac fumé:cigarette:cigarette électronique [TABAC] chimie du tabac:tabac non fumé [TABAC] économie du tabac:marketing:publicité [TABAC] étude Index. décimale : TA 8.8 Publicité Résumé : BACKGROUND AND OBJECTIVES: Non–cigarette tobacco marketing is less regulated and may abstract promote cigarette smoking among adolescents. We quantified receptivity to advertising for multiple tobacco products and hypothesized associations with susceptibility to cigarette smoking. METHODS: Wave 1 of the nationally representative PATH (Population Assessment of Tobacco and Health) study interviewed 10 751 adolescents who had never used tobacco. A stratified random selection of 5 advertisements for each of cigarettes, e-cigarettes, smokeless products, and cigars were shown from 959 recent tobacco advertisements. Aided recall was classified as low receptivity, and image-liking or favorite ad as higher receptivity. The main dependent variable was susceptibility to cigarette smoking. RESULTS: Among US youth, 41% of 12 to 13 year olds and half of older adolescents were receptive to at least 1 tobacco advertisement. Across each age group, receptivity to advertising was highest for e-cigarettes (28%–33%) followed by cigarettes (22%–25%), smokeless tobacco (15%–21%), and cigars (8%–13%). E-cigarette ads shown on television had the highest recall. Among cigarette-susceptible adolescents, receptivity to e-cigarette advertising (39.7%; 95% confidence interval [CI]: 37.9%–41.6%) was higher than for cigarette advertising (31.7%; 95% CI: 29.9%–33.6%). Receptivity to advertising for each tobacco product was associated with increased susceptibility to cigarette smoking, with no significant difference across products (similar odds for both cigarette and e-cigarette advertising; adjusted odds ratio = 1.22; 95% CI: 1.09–1.37). CONCLUSIONS: A large proportion of US adolescent never tobacco users are receptive to tobacco advertising, with television advertising for e-cigarettes having the highest recall. Receptivity to advertising for each non–cigarette tobacco product was associated with susceptibility to smoke cigarettes. En ligne : https://pediatrics.aappublications.org/content/early/2017/05/18/peds.2016-3353 Format de la ressource électronique : Article en ligne Permalink : https://biblio.fares.be/opac_css/index.php?lvl=notice_display&id=9697

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