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Auteur Elise M. Stevens |
Documents disponibles écrits par cet auteur (2)
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Titre : People in e-cigarette ads attract more attention : an eye-tracking stydy Type de document : document électronique Auteurs : Elise M. Stevens, Auteur ; Amanda L. Johnson, Auteur ; Glenn Leshner, Auteur Editeur : Tobacco Regulatory Science Group Année de publication : 2020 Collection : Tobacco Regulatory Science Group num. 6-2 Importance : 19 p. Présentation : ill., tab., graph. Langues : Anglais (eng) Catégories : [DIVERS] personne:par âge:adulte
[TABAC] CANDIDATS:e-cigarette
[TABAC] économie du tabac:marketing:publicité:publicité pro-tabac
[TABAC] étude
[TABAC] prévention:santé:santé du jeuneIndex. décimale : TA 1.1.1 Cigarettes (« normales », électroniques, aromatisées,…) Résumé : Objectives
Minimally regulated electronic cigarettes (e-cigarette) advertising may be one potential factor driving the increasing prevalence of young adult e-cigarette use. Using eye-
tracking, the current study examined which e-cigarette advertising features were the most appealing to young adults as a first step to examine how e-cigarette advertising may be regulated.
Methods
Using a within-subjects design, 30 young adults (Mage = 20.0 years) viewed ecigarette ads in a laboratory. Ad features or areas of interest (AOIs) included: 1) brand logo, 2) product descriptor, and 3) people. During ad viewing, eye-tracking measured participants’ dwell time and time to first fixation for each AOI as well as each ad brand. Harm perceptions pre- and post-viewing were measured.
Results
Participants spent the longest dwell time on people (M = 2701 ms), then product descriptors (M = 924 ms), then brand logos (M = 672 ms; ps < .001). They also fixated fastest on AOIs in that order. Participant sex significantly impacted dwell time of ad brand, and harm perceptions decreased after viewing the ads (ps < .05).
Conclusions
This study provides initial evidence about which e-cigarette ad features may appeal most to young adults and may be useful when designing evidence-based policy.En ligne : https://doi.org/10.18001/trs.6.2.3 Format de la ressource électronique : Article en ligne Permalink : https://biblio.fares.be/opac_css/index.php?lvl=notice_display&id=10277 Aucun avis, veuillez vous identifier pour ajouter le vôtre !
Sexual orientation and gender identity differences in perceptions and product appeal in response to e-cigarette advertising / Jessica Liu (2023)
Titre : Sexual orientation and gender identity differences in perceptions and product appeal in response to e-cigarette advertising Type de document : document électronique Auteurs : Jessica Liu, Auteur ; Joanne G. Patterson, Auteur ; Britney Keller-Hamilton, Auteur ; Donghee N. Lee, Auteur ; Kristen R. Chrzan, Auteur ; Elise M. Stevens, Auteur Editeur : Héraklion [Grèce] : EU European Publishing Année de publication : 2023 Collection : Tobacco Induced Diseases Importance : 11 p. Présentation : tab Langues : Anglais (eng) Catégories : [TABAC] CANDIDATS:e-cigarette
[TABAC] économie du tabac:marketing:publicité
[DIVERS] CANDIDATS:approche genréeMots-clés : genre Index. décimale : TA 1.1.1 Cigarettes (« normales », électroniques, aromatisées,…) Résumé : INTRODUCTION
E-cigarette use is disparately high among sexual minoritized populations. As e-cigarette advertising may influence product appeal, this study tested sexual orientation- and gender-based differences in response to e-cigarette advertisement exposure on advertisement perceptions and product appeal.
METHODS
We recruited 497 adults (mean age=31.9 years, 45.1% women, 54.3% heterosexual, 71.2% Non-Hispanic White) living in the United States via the crowdsourcing platform Prolific. Participants viewed two randomly selected e-cigarette advertisements (from n=173 advertisements). Post-exposure, participants rated the perceived advertisement effectiveness, relevance, and product use intention. Associations between sexual orientation and outcomes were estimated using multivariable linear mixed-effects models. We tested interaction effects between sexual orientation, gender, and advertisement feature (e.g.presence of humans, flavors, and product packaging), and ran Tukey post hoc tests for pairwise comparisons.
RESULTS
Post-exposure, heterosexual women, sexual minoritized men, and sexual minoritized women (reference group: heterosexual men) rated perceived advertisement effectiveness and relevance lower after viewing advertisements featuring flavors (vs no flavors; all p<0.001). Sexual minoritized men and sexual minoritized women rated perceived advertisement relevance lower after viewing advertisements featuring humans (all p<0.001) or fruit (all p<0.001). Heterosexual women, sexual minoritized men, and sexual minoritized women reported lower product use intention after viewing advertisements featuring an e-liquid bottle (vs no e-liquid bottle; all p<0.05).
CONCLUSIONS
Sexual minoritized women and men reported lower e-cigarette advertisement appeal and product use intentions than heterosexual men. More evidence is needed to understand advertisement perceptions and product appeal in this group to inform e-cigarette advertising regulations and anti-tobacco messaging campaigns that aim to reduce tobacco-related health inequities.En ligne : https://doi.org/10.18332/tid/169739 Format de la ressource électronique : Article en ligne Permalink : https://biblio.fares.be/opac_css/index.php?lvl=notice_display&id=10234 Aucun avis, veuillez vous identifier pour ajouter le vôtre !