0
Détail de l'indexation
TA 8.8 : Publicité |
Ouvrages de la bibliothèque en indexation TA 8.8 (22)
Ajouter le résultat dans votre panier Affiner la recherche
Titre : Adolescents' perceptions of cigarette brand image : does plain packaging make a difference? Type de document : texte imprimé Auteurs : Daniella Germain, Auteur ; Melanie A. Wakefield, Auteur ; Sarah J. Durking, Auteur Editeur : Paris [France] : Elsevier Année de publication : 2009 Collection : Journal of Adolescent Health, ISSN 1054-139X Importance : p. 1-8 Présentation : ill., tab., graph. Langues : Anglais (eng) Catégories : [TABAC] économie du tabac:fabrication du tabac:étiquetage:avertissement combiné
[TABAC] étude
[TABAC] tabagisme:aspect psychologique:image de la cigarette
[TABAC] tabagisme:aspect psychologique:image du fumeur
[TABAC] tabagisme:tabagisme actif:tabagisme adolescentMots-clés : packaging Index. décimale : TA 8.8 Publicité Résumé : Abstract
PURPOSE:
To examine the effect of plain packaging on adolescents' perceptions of cigarette packs, attributes of smokers, and expectations of cigarette taste, and to identify the effect of increasing the size of pictorial health warnings on appraisal of plain packs.
METHODS:
We used a 5 (degree of plain packaging and graphic health warning)x 3 (brand type) between-subjects experimental design, using a Web-based methodology to expose adolescents to one randomly selected cigarette pack, during which respondents completed ratings.
RESULTS:
When brand elements such as color, branded fonts, and imagery were progressively removed from cigarette packs, adolescents perceived packs to be less appealing, rated attributes of a typical smoker of the pack less positively, and had more negative expectations of cigarette taste. Pack appeal was reduced even further when the size of the pictorial health warning on the most plain pack was increased from 30% to 80% of the pack face, with this effect apparent among susceptible nonsmokers, experimenters, and established smokers.
CONCLUSIONS:
Removing as much brand information from cigarette packs as possible is likely to reduce positive cigarette brand image associations among adolescents. By additionally increasing the size of pictorial health warnings, positive pack perceptions of those who are at greater risk of becoming regular addicted adult smokers are most likely to be reduced.Permalink : https://biblio.fares.be/opac_css/index.php?lvl=notice_display&id=7956 Exemplaires (1)
Code-barres Cote Support Localisation Section Disponibilité TA 005498 TA 8.8 GER A Article/Périodique Bibliothèque FARES Tabac Consultation sur place
Exclu du prêtAucun avis, veuillez vous identifier pour ajouter le vôtre !
An expenditure analysis revealing how Philip Morris advertisements coincide with tobacco policymaking in Switzerland / Kris Schürch (2024)
Titre : An expenditure analysis revealing how Philip Morris advertisements coincide with tobacco policymaking in Switzerland Type de document : document électronique Auteurs : Kris Schürch, Auteur ; Annika Frahsa, Auteur ; Harvy Joy Liwanag, Auteur ; Luciano Ruggia, Auteur Editeur : European Network for Smoking and Tobacco Prevention (ENSP) Année de publication : 2024 Collection : Tobacco Prevention & Cessation, ISSN 2459-3087 num. 10(28) Importance : p. 1-10 Présentation : graph.; tab. Langues : Anglais (eng) Catégories : [DIVERS] géographie:Europe:Europe occidentale:Suisse
[TABAC] économie du tabac:industrie:cigarettier
[TABAC] économie du tabac:marketing:publicité
[TABAC] économie du tabac:marque de tabac
[TABAC] étudeIndex. décimale : TA 8.8 Publicité Résumé : Introduction:
Prior research has linked media tobacco promotion to increased tobacco use and favorable perceptions of tobacco products. Switzerland's tobacco lobby employs advertisements to sway policy decisions in its favor, yet no recent research has assessed this in detail. Our study aims to provide detailed estimates of tobacco industry (TI) advertisement costs, focusing on Philip Morris International (PMI) in Switzerland, and examine potential chronological links between TI advertisement campaigns and parliamentary discussions on tobacco bills. By spreading knowledge on this issue, we aim to support the development of future tobacco advertisement regulations.
Methods:
We conducted an expenditure analysis of tobacco-related press advertisements in Swiss print media published between August 2020 and August 2021, accessed through the media intelligence firm Argus Data Insights. Advertisement costs were estimated using publicly available data. We plotted expenditure sums of PMI against key parliamentary session dates featuring discussions on proposed tobacco control measures, such as tighter restrictions on advertising.
Results:
Over 12 months, 501 advertisements with tobacco-specific headlines were published in Swiss press media. Of these, 437 advertisements (87.22%) were linked to PMI. PMI accounted for 88.21% (CHF 6486969) of total advertisement expenditure. Notably, PMI advertisements coincided with key political sessions discussing tobacco legislation in parliament, with a limited presence outside these periods.
Conclusions:
PMI advertisements were published parallel to key moments of parliamentary discussions, suggesting an attempt by TI to potentially influence discussions. Applying such an advertisement monitoring methodology helps understand the contextual conditions of public health in Switzerland. By analyzing TI advertisements in print media, we sought to highlight regulatory gaps and support the creation of stricter advertising regulations. We recommend continuing such research to strengthen tobacco control policymaking. Key public health efforts should include raising awareness of TI tactics, implementing a comprehensive ban on tobacco advertising, and strategically engaging with the media in tobacco control campaigns.En ligne : https://doi.org/10.18332/tpc/189922 Format de la ressource électronique : Article en ligne Permalink : https://biblio.fares.be/opac_css/index.php?lvl=notice_display&id=10509 Aucun avis, veuillez vous identifier pour ajouter le vôtre !
Best of Lucky Strike (1996)
Titre : Best of Lucky Strike : 30 postcards Type de document : texte imprimé Editeur : Taschen Année de publication : 1996 ISBN/ISSN/EAN : 978-3-8228-8312-9 Langues : Anglais (eng) Catégories : [TABAC] économie du tabac:industrie
[TABAC] économie du tabac:marketing
[TABAC] économie du tabac:marketing:publicité
[TABAC] économie du tabac:marketing:publicité:publicité pro-tabac:publicité indirecte
[TABAC] économie du tabac:marque de tabacIndex. décimale : TA 8.8 Publicité Résumé : Reproduction d'affiches publicitaires Lucky Strike au format de carte postale. Permalink : https://biblio.fares.be/opac_css/index.php?lvl=notice_display&id=895 Exemplaires (1)
Code-barres Cote Support Localisation Section Disponibilité TA 000095 TA 8.8 LUC B Fiche Bibliothèque FARES Tabac Disponible Aucun avis, veuillez vous identifier pour ajouter le vôtre !
Titre : Beyond the Tobacco Settlement Type de document : texte imprimé Auteurs : David A. Kessler, Auteur ; Matthew L. Myers, Auteur Editeur : Massachusetts Medical Society Année de publication : 2001 Collection : New England Journal of Medicine num. 345:7 Importance : p. 535-537 Langues : Anglais (eng) Catégories : [TABAC] économie du tabac:industrie
[TABAC] économie du tabac:marketing:publicitéIndex. décimale : TA 8.8 Publicité Résumé : Under the Master Settlement Agreement signed with the tobacco industry in November 1998, 46 states settled lawsuits in which they sought to recover tobacco-related health care costs and to hold the tobacco companies accountable for decades of wrongdoing. The broad goals of the settlement were to reduce the exposure of young people to tobacco marketing, to generate comprehensive smoking-prevention efforts in every state, and to counteract the effect on children of marketing by the industry. Permalink : https://biblio.fares.be/opac_css/index.php?lvl=notice_display&id=8122 Exemplaires (1)
Code-barres Cote Support Localisation Section Disponibilité TA 005688 8.8 KES B Article/Périodique Bibliothèque FARES Tabac Consultation sur place
Exclu du prêtAucun avis, veuillez vous identifier pour ajouter le vôtre !
Titre : E-cigarette content flooding social media Type de document : document électronique Auteurs : Jonine Jancey, Auteur ; Tama Leaver, Auteur ; Katharina Wolf, Auteur Editeur : Curtin University Année de publication : 2024 Collection : Tobacco vape research collective Importance : 2 p. Langues : Anglais (eng) Catégories : [DIVERS] géographie:Océanie:Australie
[TABAC] CANDIDATS:multimédia
[TABAC] chimie du tabac:tabac fumé:cigarette:cigarette électronique
[TABAC] économie du tabac:marketing:publicité
[TABAC] étudeIndex. décimale : TA 8.8 Publicité Résumé : Ce rapport, basé sur des recherches menées par le Tobacco Vape Research Collective, met en évidence la prolifération du contenu promouvant les cigarettes électroniques sur les réseaux sociaux, en particulier sur TikTok et Instagram. En ligne : https://www.tobacco-vape-research.org.au/wp-content/uploads/2024/03/January-2024 [...] Format de la ressource électronique : Permalink : https://biblio.fares.be/opac_css/index.php?lvl=notice_display&id=10521 Aucun avis, veuillez vous identifier pour ajouter le vôtre !
Titre : Exposure to e-cigarette advertising and young people’s use of e-cigarettes : a four-country study Type de document : document électronique Auteurs : Simone Pettigrew, Auteur ; Joseph A. Santos, Auteur ; Ana-Catarina Pinho-Gomes, Auteur Editeur : Héraklion [Grèce] : EU European Publishing Année de publication : 2023 Collection : Tobacco Induced Diseases Importance : 8 p. Présentation : tab. Langues : Français (fre) Langues originales : Anglais (eng) Catégories : [DIVERS] association:association internationale:Organisation Mondiale de la Santé
[DIVERS] géographie:Asie:Asie du Sud:Inde
[DIVERS] géographie:Asie:Extrême-Orient:Chine
[DIVERS] géographie:Europe:Europe occidentale:Royaume-Uni
[DIVERS] géographie:Océanie:Australie
[TABAC] CANDIDATS:e-cigarette
[TABAC] économie du tabac:marketing:publicité
[TABAC] économie du tabac:marketing:publicité:publicité pro-tabac:publicité directe
[TABAC] étudeIndex. décimale : TA 8.8 Publicité Résumé : INTRODUCTION
The World Health Organization recommends banning all forms of e-cigarette advertising, promotion, and sponsorship. The aims of the present study were to: 1) examine young people’s exposure to e-cigarette advertising across a wide range of media in four diverse countries; and 2) identify any association between the number of different types of media exposures and e-cigarette use.
METHODS
A cross-sectional online survey was administered to approximately 1000 people aged 15–30 years in Australia, China, India, and the United Kingdom (n=4107). The survey assessed demographic characteristics, e-cigarette and tobacco use, numbers of friends and family members who vape, and exposure to multiple forms of e-cigarette advertising (e.g. television, radio, print, and various types of social media). Descriptive analyses were conducted on those who had heard of e-cigarettes (n=3095, significance threshold p<0.001) and a logistic regression analysis was used to identify factors associated with e-cigarette ever use (significance threshold p<0.05).
RESULTS
The majority (85%) of respondents who had heard of e-cigarettes reported being exposed to e-cigarette advertising on at least one type of media, and the average number of types of media to which respondents were exposed was 5 (range: 0–17). The number of media types was significantly associated with ever use of e-cigarettes (OR=1.05; 95% CI: 1.02–1.08, p=0.001).
CONCLUSIONS
Despite advertising restrictions in place in all four countries, large majorities of young people reported being exposed to e-cigarette advertising. Social media and advertising on/around vape shops and other retailers appear to be key exposure locations. Urgent attention is needed to address these forms of exposure given their apparent association with e-cigarette use.
TEn ligne : https://doi.org/10.18332/tid/172414 Format de la ressource électronique : Article en ligne Permalink : https://biblio.fares.be/opac_css/index.php?lvl=notice_display&id=10246 Aucun avis, veuillez vous identifier pour ajouter le vôtre !
Titre : Give children a chance Titre original : Donnons une chance aux enfants = Den Kinderen eine Chance Type de document : texte imprimé Auteurs : Luk Joossens, Auteur ; Anna Karaoglou, Auteur Editeur : European Bureau for Action on Smoking Prevention Année de publication : 1991 Importance : 64 p. Présentation : ill. tab. graph. Langues : Français (fre) Langues originales : Anglais (eng) Catégories : [DIVERS] personne:famille:enfant
[TABAC] économie du tabac:marketing:publicité
[TABAC] législation
[TABAC] préventionIndex. décimale : TA 8.8 Publicité Permalink : https://biblio.fares.be/opac_css/index.php?lvl=notice_display&id=3240 Exemplaires (1)
Code-barres Cote Support Localisation Section Disponibilité TA 005175 TA 8.8 JOO G Monographie Bibliothèque FARES Tabac Disponible Aucun avis, veuillez vous identifier pour ajouter le vôtre !
Titre : Impact of a ban on the open display of tobacco products in retail outlets on never smoking youth in the UK : findings from a repeat cross-sectional survey before, during and after implementation Type de document : document électronique Auteurs : Allison Ford, Auteur ; Anne Marie Mackintosh, Auteur ; Crawford Moodie, Auteur ; Mirte A. G. Kuipers, Auteur ; Gerard Hastings, Auteur ; Linda Bauld, Auteur Editeur : BMJ Publishing Group Année de publication : 2020 Collection : Tobacco Control num. 29 Importance : p.282-288 Présentation : tab. Langues : Anglais (eng) Catégories : [DIVERS] géographie:Europe:Europe occidentale:Royaume-Uni
[DIVERS] personne:famille:adolescent
[DIVERS] personne:par âge:jeune
[TABAC] étude
[TABAC] législation:législation antitabac:interdiction de la publicité
[TABAC] prévention:santé:santé du jeune
[TABAC] tabagisme:tabagisme actif:tabagisme adolescentIndex. décimale : TA 8.8 Publicité Résumé : Background In the UK, a ban on the open display of tobacco products at the point of sale (POS) was phased in between 2012 and 2015. We explored any impact of the ban on youth before, during and after implementation.
Methods
A repeat cross-sectional in-home survey with young people aged 11–16 years old in the UK was conducted preban (2011, n=1373), mid-ban (2014, n=1205) and postban (2016, n=1213). The analysis focuses on the never-smokers in the sample (n=2953 in total). Preban, we quantified the associations of noticing cigarettes displayed at POS and cigarette brand awareness with smoking susceptibility. We measured any change in noticing cigarettes displayed at POS, cigarette brand awareness and smoking susceptibility between preban, mid-ban and postban. Postban, we assessed support for a display ban, perceived appeal of cigarettes and perceived acceptability of smoking as a result of closed displays.
Results
Preban, noticing cigarettes displayed at POS (adjusted OR [AOR]=1.97, 95% CI 1.30 to 2.98) and higher brand awareness (AOR=1.15, 95% CI 1.03 to 1.29) were positively associated with smoking susceptibility. The mean number of brands recalled declined from 0.97 preban to 0.69 postban (p<0.001). Smoking susceptibility decreased from 28% preban to 23% mid-ban and 18% postban (p for trend <0.001). Postban, 90% of never-smokers supported the display ban and indicated that it made cigarettes seem unappealing (77%) and made smoking seem unacceptable (87%).
Conclusions
Both partial and full implementation of a display ban were followed by a reduction in smoking susceptibility among adolescents, which may be driven by decreases in brand awareness.En ligne : https://doi.org/10.1136/tobaccocontrol-2018-054831 Format de la ressource électronique : Article en ligne Permalink : https://biblio.fares.be/opac_css/index.php?lvl=notice_display&id=10754 Aucun avis, veuillez vous identifier pour ajouter le vôtre !
Titre : Impact of cigarette advertising on smoking behaviour in Spanish adolescents as measured using recognition of billboard advertising Type de document : document électronique Auteurs : M. Luisa Lopez, Auteur ; Pablo Herrero, Auteur ; Angel Comas, Auteur ; Ingrid Leijs, Auteur ; Antonio Cueto, Auteur ; Anne Charlton, Auteur ; Wolf Markham, Auteur ; Hein de Vries, Auteur Editeur : Oxford University Press Année de publication : 2004 Collection : European Journal of Public Health num. 14(4) Importance : p.428-432 Présentation : graph. ; tab. Langues : Anglais (eng) Catégories : [DIVERS] géographie:Europe:Europe méridionale:Espagne
[DIVERS] personne:famille:adolescent
[TABAC] économie du tabac:marketing:publicité:publicité pro-tabac:publicité directe
[TABAC] tabagisme:aspect psychologique:comportementIndex. décimale : TA 8.8 Publicité Résumé : Background: Cross-sectional studies provide empirical support for associations between advertising and adolescent smoking. The aim of this study was to investigate the relationship between Spanish adolescent smoking behaviour and prior awareness of cigarette advertisements on billboards, using a prospective design.
Methods: 3,664 Spanish children aged 13 and 14 years filled in self-completion questionnaires at baseline, and 6, 12, and 18 months later (cohort study). Slides of three advertisements were projected at baseline. A multivariate logistic regression analysis was carried out to detect possible association between number of identified tobacco advertisements brands at baseline and smoking status along time, controlling ASE Model smoking determinants, smoking prevention interventions, age, gender and socio-economic status.
Results: The more advertisements identified at baseline, the greater was the risk of being a smoker (p<0.0001). Final percentages of smokers were 15.8%, 16.3%, 19.3%, and 32.6%, respectively, for zero, one, two and three advertisements recognized. When confounders were controlled, the probability of being a smoker increased with the number of advertisements identified [OR 1.26 (95% CI: 1.09–1.46) after 6 months, OR 1.18 (95% CI: 1.03–1.35) after 12 months and 1.15 (95% CI: 1.02–1.30)] after 18 months. It is possible the association would have been even greater if there had not been a differential loss of smokers from the sample.
Conclusion: Increased awareness of cigarette advertising was associated with a higher smoking incidence and an increased risk of Spanish children becoming smokers. It is, therefore, imperative that cigarette advertising should be banned as a matter of urgency.En ligne : https://doi.org/10.1093/eurpub/14.4.428 Format de la ressource électronique : Article en ligne Permalink : https://biblio.fares.be/opac_css/index.php?lvl=notice_display&id=10641 Aucun avis, veuillez vous identifier pour ajouter le vôtre !
L'industrie du tabac cible les plus jeunesTabac :évitez le piège de la publicité[affiche fille] / Organisation Mondiale de la Santé (OMS) (2008)
Titre : L'industrie du tabac cible les plus jeunesTabac :évitez le piège de la publicité[affiche fille] Type de document : document graphique à deux dimensions Auteurs : Organisation Mondiale de la Santé (OMS), Auteur Editeur : OMS Année de publication : 2008 Collection : Journée mondiale sans tabac - 31 mai 2008 Format : 42x30 cm Langues : Français (fre) Catégories : [TABAC] tabagisme:aspect économique Mots-clés : Discrimination négative Index. décimale : TA 8.8 Publicité Résumé : Public-cible : Enfants et Adolescents En ligne : http://www.who.int/tobacco/wntd Format de la ressource électronique : Permalink : https://biblio.fares.be/opac_css/index.php?lvl=notice_display&id=7282 Exemplaires (1)
Code-barres Cote Support Localisation Section Disponibilité AFF00481 SUI-033 Affiche Bibliothèque FARES Tabac Consultation sur place
Exclu du prêtAucun avis, veuillez vous identifier pour ajouter le vôtre !
Titre : L'industrie du tabac cible les plus jeunesTabac :évitez le piège de la publicité[affiche garçon] Type de document : document graphique à deux dimensions Auteurs : Organisation Mondiale de la Santé (OMS), Auteur Editeur : OMS Année de publication : 2008 Collection : Journée mondiale sans tabac - 31 mai 2008 Format : 42x30 cm Note générale : Disponible en ligne sur www.who.int/tobacco/wntd Langues : Français (fre) Catégories : [TABAC] tabagisme:aspect économique Mots-clés : Discrimination négative Index. décimale : TA 8.8 Publicité Résumé : Public-cible : Enfants et Adolescents Permalink : https://biblio.fares.be/opac_css/index.php?lvl=notice_display&id=7281 Exemplaires (1)
Code-barres Cote Support Localisation Section Disponibilité AFF00480 SUI-032 Affiche Bibliothèque FARES Tabac Consultation sur place
Exclu du prêtAucun avis, veuillez vous identifier pour ajouter le vôtre !
Titre : International reach of tobacco marketing among young children Type de document : texte imprimé Auteurs : Dina L.G. Borzekowski, Auteur ; Joanna E Cohen, Auteur Editeur : American Academy of Pediatrics Année de publication : 2013 Collection : Pediatrics - Official journal of the American Academy of Pediatrics, ISSN Borzekowski num. 132 Importance : p.e825 - e831 Langues : Anglais (eng) Catégories : [DIVERS] géographie:Afrique:Afrique subsaharienne:Nigeria
[DIVERS] géographie:Amérique:Amérique latine:Brésil
[DIVERS] géographie:Asie:Asie du Sud:Inde
[DIVERS] géographie:Asie:Extrême-Orient:Chine
[DIVERS] géographie:Asie:Proche et Moyen-Orient:Pakistan
[DIVERS] géographie:Asie:Russie
[DIVERS] personne:famille:enfant
[TABAC] économie du tabac:marketing
[TABAC] économie du tabac:marketing:publicité
[TABAC] tabagisme:aspect psychologique:comportementIndex. décimale : TA 8.8 Publicité Résumé : BACKGROUND: Prosmoking messages, delivered through marketing and the media, can reach very young children and influence attitudes and behaviors around smoking. This study examined the reach of tobacco marketing to 5 and 6 year olds in 6 low- and middle-income countries.
METHODS: Researchers worked one-on-one with 5 and 6 year olds in Brazil, China, India, Nigeria, Pakistan, and Russia (N = 2423). The children were asked to match logos with pictures of products, including 8 logos for cigarette brands. Analyses examined, overall and by country, whether gender, age, location, household use of tobacco, and knowledge of media characters were associated with awareness of cigarette brand logos. Additional analyses considered the relationship between cigarette brand logo awareness and intentions to smoke.
RESULTS: Overall, 68% of 5 and 6 year olds could identify at least 1 cigarette brand logo, ranging from 50% in Russia to 86% in China. Across countries, being slightly older and having someone in the household who used tobacco, were significantly associated with greater odds of being able to identify at least 1 cigarette brand logo.
CONCLUSIONS: The majority of young children from low- and middleincome countries are familiar with cigarette brands. This study’s findings suggest that more effective measures are needed to restrict the reach of tobacco marketing.
En ligne : https://pediatrics.aappublications.org/content/132/4/e825 Format de la ressource électronique : HTML Permalink : https://biblio.fares.be/opac_css/index.php?lvl=notice_display&id=9083 Aucun avis, veuillez vous identifier pour ajouter le vôtre !
Titre : Lorsque les médecins faisaient de la pub pour les cigarettes Type de document : texte imprimé Auteurs : E. Gary, Auteur Année de publication : 2007 Catégories : [DIVERS] personne:par métier:professionnel de la santé:médecin
[TABAC] économie du tabac:marketing:publicité
[TABAC] prévention:santé:éducation pour la santé:rôle du professionnel de santéIndex. décimale : TA 8.8 Publicité Résumé : Cela peut paraître ahurissant, mais il y a quelques dizaines d'années, on ignorait largement les méfaits du tabac. Au point que des médecins participaient ouvertement à des campagnes de publicité en faveur du tabac. Permalink : https://biblio.fares.be/opac_css/index.php?lvl=notice_display&id=1507 Exemplaires (1)
Code-barres Cote Support Localisation Section Disponibilité TA 001328 TA 8.8 GAR L Article/Périodique Bibliothèque FARES Tabac Consultation sur place
Exclu du prêtAucun avis, veuillez vous identifier pour ajouter le vôtre !
Titre : Publicité tabac : les raisons pour une interdiction Type de document : texte imprimé Auteurs : Nicolas Broccard, Auteur ; H. Hauser, Auteur Année de publication : 1992 Importance : 18 p. Langues : Français (fre) Catégories : [DIVERS] géographie:Europe:Europe occidentale:Suisse
[TABAC] économie du tabac:marketing:publicité
[TABAC] législation:législation antitabac:interdiction de la publicitéIndex. décimale : TA 8.8 Publicité Résumé : Cette brochure expose l'initiative populaire fédérale, pour une prévention des problèmes liés au tabac, évoquant les raisons qui renforcent les comportements tabagiques des jeunes, notamment via la publicité, dont l'interdiction pourrait rendre le tabagisme moins attractif. Permalink : https://biblio.fares.be/opac_css/index.php?lvl=notice_display&id=1628 Exemplaires (1)
Code-barres Cote Support Localisation Section Disponibilité TA 000903 TA 8.8 BRO P Dépliant/Brochure Bibliothèque FARES Tabac Disponible Aucun avis, veuillez vous identifier pour ajouter le vôtre !
Titre : Receptivity to tobacco advertising and susceptibility to tobacco products Type de document : document électronique Auteurs : John, P. Pierce, Auteur ; James Sargent, Auteur ; Martha, M. White, Auteur Editeur : American Academy of Pediatrics Année de publication : 2018 Collection : Pediatrics - Official journal of the American Academy of Pediatrics, ISSN Borzekowski num. 139 (6) Importance : 12 p. Présentation : tab. Langues : Anglais (eng) Catégories : [DIVERS] géographie:Amérique:Amérique du Nord:Etats-Unis
[DIVERS] personne:famille:adolescent
[TABAC] chimie du tabac:tabac fumé:cigarette:cigarette électronique
[TABAC] chimie du tabac:tabac non fumé
[TABAC] économie du tabac:marketing:publicité
[TABAC] étudeIndex. décimale : TA 8.8 Publicité Résumé : BACKGROUND AND OBJECTIVES:
Non–cigarette tobacco marketing is less regulated and may abstract
promote cigarette smoking among adolescents. We quantified receptivity to advertising for multiple tobacco products and hypothesized associations with susceptibility to cigarette smoking.
METHODS:
Wave 1 of the nationally representative PATH (Population Assessment of Tobacco and Health) study interviewed 10 751 adolescents who had never used tobacco. A stratified random selection of 5 advertisements for each of cigarettes, e-cigarettes, smokeless products, and cigars were shown from 959 recent tobacco advertisements. Aided recall was classified as low receptivity, and image-liking or favorite ad as higher receptivity. The main dependent variable was susceptibility to cigarette smoking.
RESULTS:
Among US youth, 41% of 12 to 13 year olds and half of older adolescents were receptive to at least 1 tobacco advertisement. Across each age group, receptivity to advertising was highest for e-cigarettes (28%–33%) followed by cigarettes (22%–25%), smokeless tobacco (15%–21%), and cigars (8%–13%). E-cigarette ads shown on television had the highest recall. Among cigarette-susceptible adolescents, receptivity to e-cigarette advertising (39.7%; 95% confidence interval [CI]: 37.9%–41.6%) was higher than for cigarette advertising (31.7%; 95% CI: 29.9%–33.6%). Receptivity to advertising for each tobacco product was associated with increased susceptibility to cigarette smoking, with no significant difference across products (similar odds for both cigarette and e-cigarette advertising; adjusted odds ratio = 1.22; 95% CI: 1.09–1.37).
CONCLUSIONS: A large proportion of US adolescent never tobacco users are receptive to
tobacco advertising, with television advertising for e-cigarettes having the highest recall.
Receptivity to advertising for each non–cigarette tobacco product was associated with
susceptibility to smoke cigarettes.
En ligne : https://pediatrics.aappublications.org/content/early/2017/05/18/peds.2016-3353 Format de la ressource électronique : Article en ligne Permalink : https://biblio.fares.be/opac_css/index.php?lvl=notice_display&id=9697 Aucun avis, veuillez vous identifier pour ajouter le vôtre !
