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Adolescents' perceptions of cigarette brand image / Daniella Germain (2009)

Public Titre : Adolescents' perceptions of cigarette brand image : does plain packaging make a difference? Type de document : texte imprimé Auteurs : Daniella Germain, Auteur ; Melanie A. Wakefield, Auteur ; Sarah J. Durking, Auteur Editeur : Paris [France] : Elsevier Année de publication : 2009 Collection : Journal of Adolescent Health, ISSN 1054-139X Importance : p. 1-8 Présentation : ill., tab., graph. Langues : Anglais (eng) Catégories : [TABAC] économie du tabac:fabrication du tabac:étiquetage:avertissement combiné [TABAC] étude [TABAC] tabagisme:aspect psychologique:image de la cigarette [TABAC] tabagisme:aspect psychologique:image du fumeur [TABAC] tabagisme:tabagisme actif:tabagisme adolescent Mots-clés : packaging Index. décimale : TA 8.8 Publicité Résumé : Abstract PURPOSE: To examine the effect of plain packaging on adolescents' perceptions of cigarette packs, attributes of smokers, and expectations of cigarette taste, and to identify the effect of increasing the size of pictorial health warnings on appraisal of plain packs. METHODS: We used a 5 (degree of plain packaging and graphic health warning)x 3 (brand type) between-subjects experimental design, using a Web-based methodology to expose adolescents to one randomly selected cigarette pack, during which respondents completed ratings. RESULTS: When brand elements such as color, branded fonts, and imagery were progressively removed from cigarette packs, adolescents perceived packs to be less appealing, rated attributes of a typical smoker of the pack less positively, and had more negative expectations of cigarette taste. Pack appeal was reduced even further when the size of the pictorial health warning on the most plain pack was increased from 30% to 80% of the pack face, with this effect apparent among susceptible nonsmokers, experimenters, and established smokers. CONCLUSIONS: Removing as much brand information from cigarette packs as possible is likely to reduce positive cigarette brand image associations among adolescents. By additionally increasing the size of pictorial health warnings, positive pack perceptions of those who are at greater risk of becoming regular addicted adult smokers are most likely to be reduced. Permalink : https://biblio.fares.be/opac_css/index.php?lvl=notice_display&id=7956

Exemplaires (1)

Code-barres	Cote	Support	Localisation	Section	Disponibilité
TA 005498	TA 8.8 GER A	Article/Périodique	Bibliothèque FARES	Tabac	Consultation sur place Exclu du prêt

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The case for the plain packaging of tobacco products / Becky Freeman (2008)

Public Titre : The case for the plain packaging of tobacco products Type de document : texte imprimé Auteurs : Becky Freeman, Auteur ; Simon Chapman, Auteur ; Matthew Rimmer, Auteur Année de publication : 2008 Importance : 21 p. Présentation : ill. Langues : Anglais (eng) Catégories : [TABAC] économie du tabac:fabrication du tabac:étiquetage:avertissement sanitaire [TABAC] législation:Convention Cadre sur la Lutte Anti Tabac Mots-clés : packaging Index. décimale : TA 9.3.4 Avertissements sanitaires Résumé : Abstract AIMS: The Framework Convention on Tobacco Control (FCTC) requires nations that have ratified the convention to ban all tobacco advertising and promotion. In the face of these restrictions, tobacco packaging has become the key promotional vehicle for the tobacco industry to interest smokers and potential smokers in tobacco products. This paper reviews available research into the probable impact of mandatory plain packaging and internal tobacco industry statements about the importance of packs as promotional vehicles. It critiques legal objections raised by the industry about plain packaging violating laws and international trade agreements. METHODS: Searches for available evidence were conducted within the internal tobacco industry documents through the online document archives; tobacco industry trade publications; research literature through the Medline and Business Source Premier databases; and grey literature including government documents, research reports and non-governmental organization papers via the Google internet search engine. RESULTS: Plain packaging of all tobacco products would remove a key remaining means for the industry to promote its products to billions of the world's smokers and future smokers. Governments have required large surface areas of tobacco packs to be used exclusively for health warnings without legal impediment or need to compensate tobacco companies. CONCLUSIONS: Requiring plain packaging is consistent with the intention to ban all tobacco promotions. There is no impediment in the FCTC to interpreting tobacco advertising and promotion to include tobacco packs. Permalink : https://biblio.fares.be/opac_css/index.php?lvl=notice_display&id=7955

Exemplaires (1)

Code-barres	Cote	Support	Localisation	Section	Disponibilité
TA 005497	TA 9.3.4 FRE C	Article/Périodique	Bibliothèque FARES	Tabac	Consultation sur place Exclu du prêt

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